As a hairstylist or small salon business owner, you are always thinking about new ways to attract more clients. There are several creative tactics and strategies you can use to achieve this goal. Here are three easy ways hairstylists and small salons can build clientele.
Social Media Presence
Having a social media presence is the first way to build clientele as a hairstylist or small salon. Social media is one of the best ways to draw attention to your business in 2022. This is because many more people are taking their companies online to promote services and attract new clients.
Websites like Facebook, Instagram, Twitter, and TikTok are all huge social media platforms perfect for building a stronger clientele base. These platforms allow you to promote your company’s hours, services, prices, discounts, deals, and events. The stronger your social media presence is, the more likely you are to attract new clients to your salon.
Advertise Your Business
The second way that hairstylists and small salons can build clientele is by advertising their business. If you want to bring in new customers and clients, you need to promote your business so that people can find you. Not everyone will drive by your salon and see your business in person, so you need other ways to advertise your services.
As mentioned previously, social media is a great way to advertise. But that’s not the only source of advertisement that you should use. You can also advertise with television, newspaper, and magazine ads, billboards, business cards, flyers, and pop-up events. You want your advertisements to match your brand identity and persuade clients to come to book an appointment with you.
Rebook Current Clients
Rebooking current clients is another way to build your clientele as a small salon. Every chance you get to book a client appointment, you should take it. For example, you may have a walk-in appointment who has never been to your salon before. When you finish this first appointment, you should engage with the customer and offer to book their next appointment in advance so that they’ll return for more services.
Make sure that each customer knows you will take good care of them and want them returning for every hair appointment in the future. Using this tactic is how you turn customers into returning clients who will be loyal to your company for years to come.
So make sure to use these three simple ideas for small salons and hairstylists to build clientele. The more tactics you use, the more likely you are to bring in new business. Also, be sure to check out Salon Equipment Center for our selection of salon styling stations to elevate your salon and keep clients coming back for more.