Like most businesses, beauty salons look to turn profits and make money. While having exceptional skills and increasing service prices seems to be the answer, these solutions are only temporary. With the number of talented stylists and establishments on the rise, you need to rely on additional tactics to increase sales.
This article will break down methods to run an efficient business and point out some key ways to earn more money as a hairstylist.
Find Upselling or Cross-Selling Opportunities
Upselling and cross-selling are timeless tactics to use when you’re looking to increase your profits and promote products. Upselling requires the hairstylist to encourage a client to purchase a higher-end version of an item versus the more affordable options.
Cross-selling involves adding complementary services or products to a bill. For instance, if your client is looking for a head-to-toe pamper package, you could start the appointment with trim and style, then suggest a mani-pedi add-on for a full day of self-care.
You’ll need a salon manicure table for this technique to work, so make you have the proper equipment ready before suggesting this service.
Set Yourself Apart From Competitors
A salon focusing on a specific niche and expert-level services is more profitable than a location experimenting in multiple areas without sufficient experience.
Consider identifying an area of expertise for your business to focus on; it may take some time to choose the one you’re passionate about as you develop your strengths.
Revamp Your Service Options
While specific hair menus are permanent, hairstylists and salon owners witness the latest hair trends. You can capitalize on trendy looks by offering seasonal services at your location.
For example, you can incorporate vegan and sustainable products into your standard wash appointment, then utilize these products as an upselling opportunity.
Start a Loyalty Program
Loyal clientele significantly impacts your ability to increase earnings. You can set up a loyalty program that provides customers with incentives to schedule future appointments. Promote earning rewards, introduce a point system, and use your social media channels to spread the word about your program and get people in your chairs.
Earning more money as a hairstylist in the salon industry requires an ambitious combination of sales tactics, successful marketing strategies, and phenomenal services. With the help of efficient business management, your location can be successful enough to boost revenue and profitability.
At Salon Equipment Center, our focus is on quality and luxury. Our product catalog is top-tier and dependable for extended use in your business and ranges from styling chairs to nail salon tables for sale with an aesthetic that’s difficult to resist. Consider exploring our selection today!
