Running a salon is an exciting endeavor with endless learning opportunities along the way. Staying aware and on top of current trends will help you run a successful business and offer new services that clients seek. No matter what kind of salon you own or what services you offer, it’s helpful to know business, service, and product trends. Here are the top ten beauty salon trends to expect in 2022.
Business Trends
Following business trends is how salons bring in new clients and generate more business for their company. Paying attention to the popular business trends will help you elevate your salon and stand out among competitors. Here are some of the beauty salon business trends you can expect in 2022.
Mobile Salons
Mobile salons have gained attention in recent years. You’ve undoubtedly heard about the food truck trend sweeping the restaurant industry. Well, this is a similar idea, but with salons. Different salon owners have decided to make their services more accessible by putting their businesses on wheels. You can open mobile salons in a truck, van, or trailer. Mobilizing your salon allows you to travel anywhere. You can park your mobile salon at events, fairs, shopping centers, or even pull up to your customer’s home.
Salon Digitalization
Thanks to salon digitalization, setting appointments and writing reviews have never been easier. Online appointment booking is one of the ways you can go digital and increase efficiency. Scheduling software allows clients to book their appointments in advance, and some even offer appointment reminders. Personalized customer data is another way to go digital. Customer data allows you to record detailed information about your clients and their appointments and preferences to help improve their overall experience.
Social Media
Social media is dominating business in almost every industry. So if you want to have the most successful salon possible, you’ll likely need to build a social media presence. Social media allows you to advertise services, sales, discounts, and promotions. It also enables you to run ad campaigns and see accurate analytics. Another benefit of social media is that you can directly communicate with customers to get honest feedback and reviews. Utilizing social media as a business strategy is one of the major trends of 2022 that will improve your beauty salon.
Service Trends
Many salons are beginning to offer new and unique services to pull in new clientele. Service trends are constantly shifting and improving, so you will want to consider what kind of services you should offer at your salon as you move forward. Here are some of the popular beauty salon service trends in 2022.
Lash Extensions
Lash extensions are one of the leading beauty trends of the last several years. As a result, more and more clients are looking for salons that offer lash extension services. Adding a skilled lash artist to your payroll will increase business and allow clientele to enjoy the perks of beautiful, long, and full lashes.
Lip Blushing
Lip blushing is a popular new trend of applying semi-permanent color to the lips. It’s applied like a tattoo and makes lips appear fuller and more pigmented. The pigmentation from lip blushing can last up to a few years, making it a long-lasting but not permanent solution. Because of this, people all over the world have been seeking salons that offer this service so that they, too, can have the most luscious lips in town.
Cryotherapy Facials
Another service receiving a lot of attention in 2022 is cryotherapy facials. These facials brighten and tighten skin by increasing blood flow in the face with a technique using liquid nitrogen at freezing temperatures. Cryotherapy facials are a quick and effective procedure that has people everywhere wanting to get their own. Adding this service to your salon’s list will have people rushing in the doors in no time.
Product Trends
Products are a vital part of the salon industry, from hair salons to nail salons and everything in between. Hairstylists need high-quality hair products to do their job, in the same way that nail techs need high-quality nail products. Educating yourself on the top products and trends will allow you to create a quality collection of products to use or sell in your salon. Here are the top product trends for beauty salons in 2022.
Serums
In the last decade, serums of all kinds have been climbing the beauty industry’s ladder, everything from moisturizing to anti-aging serums. Facial serums are an excellent solution for targeting specific skin-care needs and goals. Skin care and self-care have been significant trends in 2022 that go hand in hand, and serums are the perfect addition to skin-care and self-care routines. Carrying and utilizing serums in your salon will have clients excited to get their next facial and leave them refreshed and rejuvenated.
Lip-Plumping Gloss
Lips have been a massive focus recently, and big lips in particular. Since larger lips are trendy, products that help you achieve that plump pout have become increasingly popular. Lip-plumping glosses help increase lip size while you wear them. This product is not a permanent plumper but allows customers to try out a fuller lip. If your salon offers beauty and makeup services, lip-plumping gloss is a fantastic product to have on hand for clients who want to try out this growing trend.
Diverse Foundation Shades
In the past, the beauty industry wasn’t as diverse or inclusive as it maybe should have been. Because of this, in recent years, companies have worked harder to create lines of products that are more inclusive of all skin types and tones. One of the most popular of these inclusive products is diverse foundation shades. As a beauty salon that offers cosmetology services, it’s essential to have a diverse selection of products that cater to every client. Adding inclusive foundation shades to your list of products will keep clients satisfied and allow you to serve a broader range of customers.
Clean Sustainable Products
Clean beauty has become an important topic of conversation in the industry over the last decade. Companies have been working to produce products that are clean, sustainable, and better for the environment. As a result, clients have also switched to searching for cleaner products. Offering sustainable products at your salon will help you protect the environment while also bringing in clients interested in clean beauty practices.
Now that you’ve educated yourself on the top ten beauty salon trends to expect in 2022, you can begin utilizing these trends to generate more business and customer satisfaction at your salon. Check out Salon Equipment Center for discount salon equipment to elevate your business today.
